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Value Statement Worksheet
Ready to print and use across your organization. Instant download after purchase.
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Each purchase is licensed to one organization for use in one LMS, with unlimited learners. By buying, you agree to the License Agreement and Terms of Use.
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About this tool
Turn what you sell into two or three honest sentences that tell customers who it is for, what they get, how you can show it, and what it costs.
Who it is for
Salespeople and service advisors who explain offers to customers every day.
Small-business owners writing a quote, a website page or a brochure.
Front desk and counter staff who answer "what do you offer?" and "why this one?"
Managers who want everyone on their staff to describe the offer the same way.
The problem it solves
Most descriptions of a product or service are either a list of features or a slogan full of claims no one can check. Neither helps a customer decide. This worksheet covers five parts of an honest value statement, shows how to turn features into results the customer cares about, and includes the price and limits so that the customers who buy are the ones it suits. It follows the KA Company approach to honest selling.
What is inside
How to use this worksheet (page 1; 1 page)
Copyright and License (page 2; 1 page)
Guide: writing an honest value statement (pages 3 to 5; 3 pages)
Worksheet (page 6; 1 page)
Examples from five businesses (pages 7 to 9; 3 pages)
Editable Word version of everything above (11 pages)
How to use it
Read the short guide. It takes about fifteen minutes.
Complete the worksheet for one product or service.
Test your statement with the checklist and the read-aloud test.
Compare it with the five examples.
Use it in conversations, quotes, messages and on your website.
Formats and file types
Printable PDF (9 pages), US Letter.
Editable Word file (.docx, 11 pages) with the worksheet ready to fill in and reuse.
Frequently asked questions
Is this a slogan or tagline writer?
No. A value statement is a plain, honest explanation of what the customer gets. It is meant to be useful in conversations, quotes and service pages.
Why include the price and the limits?
Customers trust a statement that tells them the whole picture, and they are less likely to be disappointed or ask for a refund later.
Which kinds of business do the examples cover?
A chimney service, a garden design business, a bookkeeping service, a physical therapy clinic and a catering company, plus a practice rewrite for a hair salon.
One price, yours to keep. Licensed for use within your organization.