Sales 101

A complete starting point for people new to sales, or new to selling as part of another job. Learners build daily habits and a simple, honest process for every sales conversation.

Who it is for

• New salespeople and people who sell as part of another role: front desk staff, service advisors, estimators, coordinators and shop staff

• Managers and small business owners onboarding someone into a sales role

• Owners who do the selling themselves

• Trainers and HR professionals building a sales onboarding program

The problem it solves

Customers buy from a person they trust: someone who knows the product, shows real interest in their situation and does what they said they would do. New salespeople often skip planning, talk more than they listen and lose confidence after a no. This course builds the habits and the conversation structure that fix those gaps.

What learners will be able to do

• Plan the working day and know the offer well enough to explain it simply

• Ask good questions, listen, and link what they suggest to what the customer said

• Agree on a clear next step and keep every promise

• Write a follow-up message that moves the sale forward

• Handle a no calmly, review what happened and reset

The KA method

Two KA Company methods that work together. The Seller's Day: Plan your day, Know your offer, Get curious, Keep every promise, and Review and reset. The Four-Step Sale: Prepare, Ask and listen, Suggest what fits, and Agree and follow up.

What is in each format

E-learning (SCORM)

• A narrated SCORM 1.2 course with captions, 39 screens in four modules

• The learner's place is saved, so modules can be taken separately

• Branching scenarios and a ten-question knowledge check with a pass mark

• Downloads: job aid card, conversation planner, habits self-assessment and daily habits tracker

In-person kit

• Facilitator guide for two 3-hour sessions or one full day, 46 pages

• 44-slide deck with speaker notes

• 27-page participant workbook

• Fifteen handouts, including a Know Your Offer card, day plan, question bank, eight scenario cards, an observer checklist, a reset worksheet, a follow-up message worksheet and a first-30-days action plan

Virtual kit

• Facilitator guide for three 90-minute live sessions, with producer run sheet and cue sheet

• 41-slide virtual deck with speaker notes

• The same workbook and handouts as the in-person kit

All formats bundle

• The e-learning course, the in-person kit and the virtual kit together, for teams that blend self-paced and live training.

Length

• E-learning: about 48 minutes in four modules

• In-person workshop: two 3-hour sessions, or one full day

• Virtual workshop: three 90-minute sessions

Frequently asked questions